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Strada Salon & Day Spa
2292 Lincoln Avenue
San Jose, CA 95125
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Winner of Best Salon
in Santa Clara County


STRADA in Italian translates to...

R O A D, P A T H, W A Y.

Here at Strada, we want to provide a getaway haven from the stresses of daily life. On your personal 'Strada' to health and beauty we offer a place where you can relax and focus on YOU! Our Stylists & Estheticians offer a one-on-one experience which allows us to devote plenty of attention to detail as we work to give you the best experience possible.


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S T R A D A ' s   M I S S I O N :



The mission of Strada Salon and Day Spa is to provide a location where support, compassion and understanding is available for those experiencing the traumatic effects of cancer treatment. We wish to do our small part in alleviating some of the collateral suffering a cancer patient undergoes. Strada is a profit making business which also will have a nonprofit component within the existing facilities. This will be the project for which we are requesting funding and donations.

Strada Salon and Day Spa has the expertise to undertake, continue and expand it’s activities. It has been a fully operational business for two years. It is imperative for new staff to be hired to carryout our mission as well as manage future growth anticipated in the coming years. Our salon is a community oriented business. We will have a significant impact on the target populations welfare. It will be a unique model salon in the San Jose, CA area.

Therefore we will be providing wigs to adults and children and cutting and fitting them to each individual in several private rooms. We would also like to make our services available to low income individuals by promoting our services to this group of citizens.

Strada Salon and Day Spa has a history of working with organizations such as Locks of Love which is a well-established nonprofit organization dedicated to gathering donated hair for children’s wigs. This group provides hairpieces to financially disadvantaged children across the U.S. Who suffer from long-tern medical hair loss. These children receive custom-made and fitted wigs made from donated human hair for free or on a sliding scale based on need.

Strada Salon and Day Spa has expertise in what is acceptable for donated hair. For, example the hair must be at least 10 inches long, clean, dry and bundled into a ponytail or braid. Colored or permed hair is acceptable if it’s not chemically damaged. Gray hair is not suitable for children’s wigs. Most of the wig request come from girls, and they want long hair. That is why there is a minimum length. Hair as long as 14-16 inches is ideal. Shorthaired boy’s and men’s wigs are made from shorter lengths separated from longer ponytails/braids. Another organization we will be working with is Wigs for Kids another nonprofit group that accepts donated hair. This organization also gives hairpieces to children affected by medical hair loss. Their hair donation guidelines are slightly different - hair must be 12 inches long and must not be permed or color-treated in any way. We also wish to assist individuals suffering from an autoimmune skin disease called alopecia areata. This can cause patchy or complete hair loss that lasts for years. The cause of this disease is unknown, and currently has no cure.

Therefore, Strada Salon and Day Spa will be the only resource in the community providing expertise, compassion, privacy and knowledge in these areas. The private rooms will not only give a cancer victim a more comfortable place for dealing with hair loss but the professional hairdresser will also provide counseling at their work station for those who may be a bit angry and depressed. Most hair salons do not provide private rooms and the individual must be further traumatized by having their situation addressed in front of other customers and staff. This is where we come in. We will be the only salon and day spa providing this very much needed service in the community.

At the same time, we wish to be a provider of cancer information services as well as supporting the American Cancer Association We will advertise this service on the Internet, webpage and through media and television outlets. Given our resources and organization, we can meet the need in a very meaningful way.

Need Assessment: Hair loss is one of the most well known side effects of cancer treatment. Hair loss is a common side effect of the cancer treatments of chemotherapy and radiotherapy. Not all chemotherapy treatment causes hair loss. But the drugs taken can cause anything from making your hair thinner to it falling out completely. You may also have thinning or loss of eyelashes, eyebrows and other body hair. There is a definite need in the community for a full service salon which caters to cancer victims and the disabled. With our trained staff we wish to provide the expertise for fitting wigs for male and female adults and children.

In addition, we can provide services for applying eyelashes and eyebrows since we have professional estheticians on staff. By 4 to 6 months after chemotherapy hair should be grown back fully. Hair can grow back the same as it was or be thicker or thinner. Sometimes it can be a different color, or be curlier than it was before. This creates a need for a professional hairstylist team who can provide hair care with compassion. At times hair falls out in patches and the client may not wish to wear a wig, then again it is the job of the hairstylist to accommodate what feels comfortable for each cancer survivor. Hair loss and hair thinning can be very stressful. Some people find it to be the hardest part of having cancer and its treatment. This is understandable considering that our appearance is closely linked to feelings of self esteem.

Trying to accept sudden changes in your body and appearance can be very hard. We propose to provide private rooms for trying on wigs as well as privacy for those who have little or no hair. This calls for again a compassionate understanding professional. Our professionals will explain the benefits of types of wigs, fitting for wigs and informing them of better ways to secure wigs using sticky adhesive pads to stop it from slipping. This would alleviate having to buy a wig from a supplier or manufacturer without the ability to have it custom fit. In addition, losing your hair is extremely emotional so we encourage bringing a relative or good friend to their wig fitting. Our trained cosmetologist will help you decide on a style and color that you are happy with. They will also provide a caring approach while a cancer survivor is getting used to the fact that they are going to lose their hair.

Currently we do not have wheel chair access to the spa, shower facilities or bathroom. We wish to utilize funding to make our salon accessible to people afflicted with disabilities and who are wheel chair bound. We would be the only one stop resource for cancer survivors for hair care and wellness therapies. Therefore, we need funding for retrofitting and expansion of our facilities to meet the needs to this target population. Our facility is adjacent to a Day Care for handicapped adults and children.

“In 2008 it is estimated that 142,070 Californians will be diagnosed with cancer. This is equivalent to more than 16 new cases every hour of every day Almost 84,000 Californians who get cancer this year will be alive five years after diagnosis. Cancer is the second leading cause of deaths in California causing more than 50,000 deaths each year. The expected new cancer cases in Santa Clara county for 2008, is estimated at 6,310 individuals. Despite improvement, nearly one out of every two Californians born today will develop cancer at some point in their lives and it is likely one in five will die of the disease. These are sobering statistics, but there is improvement in survival rates throughout the world.” **

Over 1,100,000 Californians who are alive today have a history of cancer. Most of these prevalent cases, (persons who were ever diagnosed with cancer ) can be considered cured, while others still have evidence of cancer. The term, “cured,” usually means expectancy as a person who has never had cancer About 142,070 Californians will be diagnosed with cancer. (This estimate does not include non-melanoma skin cancer and carcinoma in situ for sites other than bladder.) This is equivalent to more than 16 new cases every hour of every day.

In 2008, about 53,730 people will die of the disease – about 150 people each day. Of every four deaths in California, one is from cancer. Cancer is the second leading cause of death, accounting for 23% of all deaths in 2004. In the early 1900s, few cancer patients had any hope of long term survival. In the 1930s, less than one in five was alive five years after treatment, in the 1940s it was one in four, and in the 1960s it was one in three. Almost 84,000 Californians who get cancer this year will be alive five years after diagnosis. When normal life expectancy is taken into consideration (factors such as dying of heart disease, accidents, and diseases of old age) a “relative five year survival rate of 63% is seen for all cancers combined The relative survival rate is commonly used to measure progress in the early detection and treatment of cancer and estimates the proportion of potentially curable cancer patients.

Cancers caused by tobacco and heavy use of alcohol can be prevented. The American Cancer Society estimates that in 2008 over 20,000 lives will be lost to cancer in California because of tobacco use. About 1,700 cancer deaths were related to excessive alcohol use frequently in combination with tobacco use. Early diagnosis saves lives by identifying cancers when they are most curable. Five-year relative survival rates for common cancers such as breast, prostate, colon and rectum, cervix, and melanoma of the skin, are 90 to 95% if they are discovered before having spread beyond the organ where the cancer began. Following American Cancer Society cancer detection guidelines and encouraging others to do so can save your life and the lives of people you love. Cancer rates for the U.S. are estimated by the Surveillance, Epidemiology, and End Results (SEER) Program. The SEER Program registers cancer patients in geographic areas covering about 26% of the U.S. population, including all of California.

In 2001, SEER was expanded; in addition to several other states being added, the remaining counties of California were included. In 2000-2004, the overall cancer incidence rate in California was lower compared to the nation excluding California. California cancer incidence rates for Asian/Pacific Islanders, African Americans, and non-Hispanic whites were between three and six percent lower than the nation. Hispanics in California had a nine percent lower incidence rate than other Hispanics in the nation. Some of the differences in rates may reflect difference in classifying the race/ethnicity of cancer cases between California and SEER. This report and other ongoing activities that track cancer rates in California are only possible because of the existence of the California Cancer Registry (CCR). The CCR is a dynamic database of information on all cancers diagnosed in California since 1988, and is recognized as one of the leading cancer registries in the world. The mission of the CCR is to protect the public by monitoring cancer rates and to contribute to the search for cancer causes and cures.


The goal of Strada Salon and Day Spa is to become user friendly for the disabled and a resource and one stop shop for victims of cancer experiencing traumatic hair loss.

Activity #1: Hire contractors for handicapped retrofitting and construction of wig room, waiting room and private fitting area for clients. To be implemented immediately upon funding. We estimate it will take six months. Parties responsible will be Project Director/owner who will coordinate and implement renovation. They would hire contractor and work with the City of San Jose to insure legality for building permits

Activity #2: Developing contact for purchase and donations of wigs and supplies necessary for fitting cancer patients with wigs. Implementation will be within 3 months and ongoing. The Project Director will be responsible for this activity.

Activity #3: Development of resources and referrals from the community, clinics, hospitals. A marketing campaign will be planned and implemented by the Project Director/ Office Manager. Outreach will be conducted throughout the Santa Clara Valley. This will begin immediately and be ongoing.

Activity #4: Developing a donor list of community organizations, and private citizens who wish to donate funds or be involved in fundraising activities. Implementation will be upon project funding and will be ongoing. This will be carried out by the Project Director/Office Manager.

Activity #5: Purchase equipment stations, wigs and supplies, furniture for reception area. Setting up wig display area. Implementation will be upon completion of construction and permit approval from the City of San Jose.

Activity #6: Hire 2 part Cosmetologist preferable with wig experience who will be trained and groomed to work with Cancer patients. Implementation will be within 6 months. Hiring and training will be conducted by the Project Director.

Activity #7 - Develop evaluation tools for monitoring the success of the program. This will be implemented when program begins and will be carried out by the Office Manager.

Activity #8 - Ongoing maintenance which requires washing, styling and refitting wigs. Appointments will be ongoing with target population.

Activity #9: Ongoing fundraising and resources development. Implemented immediately upon funding of the project and throughout the length of the program. The Project Director and Office Manager will carry out this activity

Activity 10: Information dissemination for replication of program and development of comprehensive media campaign. To be implemented throughout the project. This will be the activity of the Project Director.

Evaluation Plan

Our goal for the first year is serving 27-50 clients per month. The expected new cases in Santa Clara County for 2008 is estimated at 6,310 individuals. Our goal is to reach 5 to 10% of those individuals. In evaluating the program it will be measured in a qualitative assessment. The number of cancer clients we serve and ongoing services. Every year we hope to increase the level of services and clients we will be serving who experience hair loss.

The program quality will be based on the impact of our activities for cancer patients who are within the Santa Clara County and the target population. It will be measure quantitatively based on the number of cancer patients served Data will be collected on success of referrals as well as demographics of the target population. Surveys will be completed by the participants upon initial consultation and appointment, and continue while they are being served by us. The monitoring of activities will allow us to give extra support to those aspects of the program that are working and to further analyze and correct those that aren’t working.

A formative evaluation will be conducted on an ongoing process that will assess the effectiveness of the programs activities. The project director will devise a procedure to collect and document data pertaining to whether activities are being conducted and how well the project is achieving its desired outcome.

Monitoring will be summative as well documenting final results of the program. Specific outcomes at various stages will be documented in order to evaluate the success of the program. Activities will be identified and implemented on dates outlines and followed. All activities will be completed and ongoing. Accurate records on growth and repeat business from the target population increasing the level of participants each year. We will obtain feedback from clients, hospitals and all referral services.

Job Descriptions

Project Director
The Project director shall be responsible for the administration and implementation of the project. This will involve hiring personnel, working as liaison with the community clinics and hospitals. This shall involve marketing and getting the word out through printed material, radio, television, community meetings and developing resources in the medical community. The project director will be responsible for research and development in order to continue this project from year to year. They will be actively involved in fundraising and community awareness and outreach. Other responsibilities involve payroll, training and education, purchasing, accounting and many of the activities listed in the proposal.

Office Manager -
Shall work directly for the Project Director. Shall assist with many of the activities involved in implementation and administering the program. They will provide support services for booking the target population. They will develop evaluation tools for insuring project success as well as progress reports. Other tasks will be account payable/receivables, light bookkeeping, inventory, ordering wigs, supplies as needed. Will be responsible for contacting hospitals and rehabilitation clinics regarding our services. They will also be involved in marketing. The Salon Manager must be able to plan and direct salon operating activities necessary to meet or exceed established budgeted sales, expenses, productivity goals. Manager assumes primary responsibility for superior guest experience, store/salon operating standards, Cosmetologist Custom cut, fit and style wigs. rebook and maintain wigs after initial visit educate client on proper care of wigs, provide support, and compassion during the service. Preferred experience in working with wigs. Must be licensed by the State of California and be able to work behind the chair. 

**Source: California Cancer Registry, California Dept of Public Health, 2008